Networking – Quality vs Quantity
How many networking events do you attend when you feel like a guppie in a shark tank? Everyone’s coming at you, thrusting their card at you, making a few seconds of meaningless small talk and then moving on to their next “victim”?
Did you arrive home or back at your office and look at the pile of cards and think who are these people? Wonder what you learned about them and their business and even worse, will they remember you or know what you do?
Try this at your next networking event. Don’t hand out your card to all and sundry. Only give out your card if asked for a card and maybe only after people have spent some time having a genuine converation with you.
I honestly feel if I’ve made one or two good connections at a networking event, I’ve had a great event!
Anti-Social Media?
Everyone has heard of social media – but have you heard of anti-social media? I recognize that I may get flack for this post, but I’m going ahead anyway.
New Year’s Resolutions
Why not make this year the year that you don’t spend all of your evenings doing the admin work that gets pushed back during the day because during the business day is spent, well, doing business.
You’re meeting with clients, conducting seminars, presenting, networking – the stuff that you are highly paid to do. Why not resolve this year to partner with Prime Admin Solutions? Continue reading
The Benefits of Search Engine Optimized News Releases
The SEO Benefits of Press Releases
Author:
Lee Jenkins
Copyright (c) 2008 Lee Jenkins
Search engine optimized press releases are still relatively new in the field of SEO (during some research I found an article from 2004 claiming they were the new ‘secret back door to top search engine ranking’), but they are incredibly beneficial to an SEO campaign.
But why?
Some of the most frequently asked questions I get from clients are ‘Why does my company need to do press releases? How will press releases benefit my SEO campaign?’
Part of the answer is in the anatomy of an optimized press release. A properly optimized press release will include your top keywords as well as links to your website.
Backlinks:
Once the optimized press release is distributed, it gets picked up on various sites and channels including news search engines such as Google news and Yahoo! news. Every time another website picks up the press release, it reproduces the release along with all of your keywords and links. This has the effect of generating widespread backlinks (links back to your site).
These backlinks are one of the factors Google uses for determining a website\’s search engine ranking. Google looks at how many backlinks you have, and where they\’re coming from, so add in the fact that most of the backlinks are coming from news websites which have very high page ranks, and you have a good amount of quality backlinks that will increase the page rank and link popularity of your website.
Increased Keyword Rankings and Visibility:
News stories on the web are considered more time sensitive than regular web pages, so when your press release is distributed, it will be linked very quickly, giving you early visibility in news sites, news searches and standard search engines. Many news web sites also archive stories which can help to deliver long term link value, rankings and visibility.
In addition, online news search queries are generally much more targeted than standard web searches. In other words, people searching for news related to your industry are more likely to search for the terms that are used in your press release, which gives you a better chance at increasing the ranking of your website for popular and competitive search terms.
Credibility and Increased Traffic:
Last but not least, well written content will always add credibility to your website. The more information you show that you know, the more trustworthy you become. When your press releases start appearing in Google news and Yahoo! news for your keywords, potential customers searching for your product or business will see that you are a credible source of information in your industry and that you can be trusted. Those with Google alerts for your keywords will automatically receive your press release in their inbox, which will generate interest and relevant traffic to your site as well.
Bottom Line:
So bottom line, ‘Why does my company need to do press releases?’ Because search engine optimized press releases are one of the quickest and easiest ways to start generating more backlinks, visibility and traffic for your website, and are a beneficial addition to any SEO campaign, no matter what your industry.
Article Source: http://www.articlesbase.com/internet-articles/the-seo-benefits-of-press-releases-455124.html
About the Author
Getting your target audience to find you is becoming more challenging, which is why adding Press Releases to your online marketing arsenal is of key importance. Learn more about SEO Optimized Press Releases as well as other topics by visiting our blog!
‘”Woosterizing”
One of my favourite clients coined a term that I wanted to share.
Woosterizing
I think it is a really neat term. What is Woosterizing? Continue reading
The 12 Days of Christmas
You could be singing this song this time next year, if you partner with Prime Admin Solutions
On the first day of Christmas, my VA did for me
gave me more time for my family
On the second day of Christmas, my VA did for me
formatted my report
and gave me more time for my family
Where can you more productively spend your time?
You’ve consulted with your clients, done the workshop and now you’re:
- sitting at your computer in the evening compiling evaluations, typing wall charts, preparing reports and managing the output from the workshop
- or worse, you’re doing this during business hours when you could be doing more financially beneficial work
A client has signed the contract for you to do a three-day workshop. You have put together the material for the workshop and just like the example above, you’re formatting the prework, slides, etc. in the evening or during the business day.
Doing your own admin work either in the evening or during the day has a cost to you and your business. In the evening you are missing out on quality family or relaxation time and during the day you could be doing more lucrative work that you are an expert at.
Why not outsource your admin to Prime Admin Solutions. As a consultant you can build that into your client billing. The big companies, Mercer, AON, PWC, etc. all do it. As an independent consultant you can too!
Contact Prime Admin Solutions today to learn more about how you can increase your business, save money and have an excellent work-life balance.
Take a look at the two pictures below. Which scene would you rather see yourself in?
Prime Admin Solutions can take are of things so that you can be in the second picture while your word processing is taken care of.
Is anonymity on the Internet a good thing?
Readers of magazines and newspapers have the ability to comment on articles on the publications’ web sites. First, let me say that I think this is great that people can join these discussions, however they are able to do it under the cloak of anonymity. True they have to register with the publication and provide an email address, etc. there, but they can hide under the cover of an alias when they post.
Am I the only one who thinks that this is dangerous? Continue reading
Websites no longer have to be mysterious
15 years ago websites were mysterious. You HAD to know HTML or Dreamweaver and later CSS. This is no longer the case – yes, a little HTML knowledge is good to have, but content management systems like WordPress makes it easy. Continue reading
Build it and they will come, or will they?
You are organizing a webinar, networking meeting or other training seminar so you set up events on LinkedIN and Facebook. Now your work is done, you’ve put up an event and people are going to find it and sign up for your event in droves.
Twitter
LinkedIn
Facebook